About Me

Hi, I’m Alexander – a creative designer and strategist with a passion for crafting digital experiences that blend beauty with functionality. My work is all about finding unique ways to tell stories, connect with audiences, and solve real problems through thoughtful design.

My Experience

Senior UX/UI Designer

MAXIMA BRANDS

April 2023 – Present

User Interface Designer

EUROSTAR MEDIAGROUP

July 2023 – December 2024

User Interface Designer

EPARTNER

July 2022 - April. 2024

Freelance UX/UI Designer

VENECODE

January 2021 – December 2023

Tools & Skills

Design & Prototyping

Experienced in Figma for wireframing, prototyping, and collaborative design. Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for visual design, branding, and illustration. Skilled in Sketch for UI/UX design across web and mobile applications, and Framer for high-fidelity prototyping and interactive design.

Research & Testing

Proficient in UserTesting for usability tests and gathering user insights, and Hotjar for heatmaps, behavior analytics, and user feedback collection. Skilled in Google Analytics for website performance tracking and data analysis. Conducts user research through surveys, interviews, and empathy mapping to inform design decisions.

Branding & Strategy

Experienced in developing brand identities, creating cohesive visual language, and defining tone of voice. Skilled in content strategy, including planning, creating, and managing engaging content. Knowledgeable in SEO principles to enhance visibility and basic digital marketing fundamentals to align design with business objectives.

Project Management

Highly experienced with Notion for detailed project organization, task management, and team documentation, enabling efficient project flow and collaboration. Skilled in Asana for managing complex workflows, setting milestones, and ensuring adherence to project timelines, which supports effective, deadline-driven execution.

Work Process

/01

Discovery & Research

Every project begins with understanding your goals, audience, and unique challenges. Through conversations, research, and competitive analysis, I gather insights that guide a targeted, strategy-driven design approach.

/02

Strategy & Planning

Based on research, I develop a detailed project roadmap that aligns with your vision and objectives. This phase includes defining project milestones, outlining design goals, and establishing key performance metrics to ensure.

/03

Design & Iteration

With a strong foundation in place, I move into wireframing and initial design concepts. I work closely with you during this phase, incorporating feedback and refining the design through iterative cycles to ensure every expectations.

/04

Testing & Optimization

Thorough testing is conducted to ensure functionality, usability, and performance. I conduct user testing, troubleshoot issues, and make necessary adjustments, fine-tuning the project and effective final product.